Discover Italy’s Hidden Gem: Authentic Experiences in Piedmont
I am here to help you unlock the secrets of Piedmont! I will share with you where to find the hidden gems, try out the best dishes, taste amazing wines, and where to stay for a truly authentic experience in Piedmont. Let’s dive in!
*Disclosure: This article contains affiliate links. If you make a purchase after clicking one of these links, I earn a small commission at no extra cost to you.
Best experiences in Piedmont
1. Local wine tasting in Piedmont




Wine, wine, wine—it’s always been a passion of mine, and it’s where my love for Piedmont began. Barolo, Barbera d’Asti, Roero—each sip of these exceptional wines instantly transports me back to the flavors of Piedmont.
Ponchione is a small village located in the heart of Piedmont, known for its deep-rooted wine culture and picturesque landscapes. The village is home to family-run wineries that produce some of Piedmont’s most notable wines, such as Barbera d’Asti and Nebbiolo.
Our Piedmont exploration began at the Maurizio Ponchione winery. Maurizio takes pride in producing wines that reflect the essence of Piedmont. His approach is hands-on, overseeing every step of the process, from tending to the vineyards to bottling the final product.
Our journey began at the Cantina, where Maurizio warmly welcomed us and shared the secrets of their winemaking process, from grape harvest to the final pour in your glass. We started with a couple of glasses of rosé before heading to the vineyards.
The highlight was an intimate wine-tasting session set at the vineyard, accompanied by traditional Piedmontese products. The panoramic view over the Roero Hills made it an experience to remember. No words can truly capture the magic of that moment.
We left with three carefully selected bottles to share with friends and family back home, a belly full of local appetizers, and hearts full of joy. Let’s just say we were slightly tipsy—not just from the wine but from the beauty and authenticity of it all.
2. Discovering Govone Castle




It’s not easy to surprise me with hidden gems in Italy, but Govone Castle managed to do just that. Located near Ponchione Winery, Govone Castle is known for its Chinese rooms, spectacular garden, and art that you will find inside the castle.
Our visit began with a warm welcome from a local expert who guided us through the castle’s rich history and unique features. It felt like stepping back in time to 1778, the year this remarkable castle was built.
The Govone Castle holds many pieces of art like frescoes in “chiaroscuro” from the painter Luigi Vacca, mythological decorations from Carlo Pagani and Andrea Piazza, wood decorations on ceilings, and precious woodworks on pavements and doors made by the sculptor Bonzanigo.
But what truly stole the show were the Chinese wallpapers—unlike anything I’ve seen before!
While the castle is typically open only on weekends, we had a private midweek visit arranged through Tour Divini. Having the entire castle to ourselves made the experience even more magical.
Govone Castle is one of the hidden gems of Piedmont and a must-visit for art and history enthusiasts. If you’re traveling midweek, be sure to contact Tour Divini for a personalized experience or check their opening hours.
3. Visiting lavender fields in Sale San Giovanni


Sale San Giovanni, often referred to as the “Provence of Italy”, is known for its breathtaking lavender fields, this hidden gem in Piedmont is a must-visit, especially during the blooming season in late June and early July.
I recommend you drive along Strada Provinciale 149 near Sale San Giovanni and follow the green signs that lead you to the fields. The scenic drive will lead you to one of the most beautiful places in Piedmont.
For the best experience, visit early in the morning or around sunset to avoid the crowds and capture the best light. Sale San Giovanni is one of the most hidden gems of Piedmont, so plan your visit during the blooming season for an unforgettable adventure.
Keep in mind that the lavender fields are full of bees, attracted by the flowers. However, they won’t bother you if you move slowly and calmly. If you’re allergic or nervous around bees, plan your visit early in the morning or late in the afternoon when they are less active.
4. Truffle hunting in Cuneo


Truffle hunting in Cuneo is one of the most unique things to do in Piedmont. Known for its truffle-rich forests, Cuneo is a prime destination, especially during the white truffle season from October to December.
Our adventure began early in the morning with a local trifolau (truffle hunter) and his specially trained dog. Watching the teamwork between them was incredible. The dog would sniff the forest floor with precision, and within moments, it signaled where to dig.
As we wandered through the forest, we learned all about the different types of truffles, the delicate conditions required for them to grow, and the long-standing traditions behind this craft.
The white truffles of Alba, often called the “diamonds of the kitchen,” were the highlight of our hunt.
5. Staying in Casa Angiolina country house


After experiencing all the wonders of Piedmont, you’ll need a place to unwind and soak in the region’s beauty. Casa Angiolina is the perfect retreat for you.
Located in the heart of the Langhe region, Casa Angiolina is a charming farmhouse dating back to 1750. With its rich history, this rustic home is filled with stories from centuries past. The walls seem to whisper the tales of the land.
From the property, you can enjoy breathtaking views of the surrounding vineyards, offering an ever-changing landscape throughout the seasons. The only sounds you’ll hear are the gentle rustle of leaves, birds singing, and the occasional hum of a distant tractor.
The real charm of Casa Angiolina lies in its blend of comfort and nature. Guests have access to an organic vegetable garden, where you can pick fresh produce for your meals. In the warmer months, the outdoor terrace is the perfect spot for dining or simply enjoying the sunset.
But what truly makes Casa Angiolina special is the experience it offers—one of peace, relaxation, and the luxury of disconnecting from the hustle and reconnecting with nature.
–> Book your stay at Casa Angiolina here.
6. Discovering the capital of Piedmont



No visit to Piedmont is complete without exploring its capital, Turin. Known for its rich history, stunning architecture, and exceptional food, Turin holds a lot of secrets ready to be unlocked.
One of the first things you’ll notice about Turin is its elegant, Baroque-style architecture. From the grand Palazzo Madama to the majestic Royal Palace, the city is filled with impressive buildings that reflect its royal past.
Turin was the first capital of unified Italy and holds many historical landmarks, including the fascinating Egyptian Museum. The Mole Antonelliana, originally intended as a synagogue, is another iconic symbol of the city and is now home to the National Museum of Cinema.
Of course, no visit to Turin would be complete without indulging in its famous cuisine. Turin is the birthplace of many Italian culinary delights, from the famous gianduja chocolate to delicious goods like bicerin, a warm, layered drink made with espresso, chocolate, and cream.
Turin is also known for its coffee culture, and a visit to one of the city’s historic cafés, such as Caffè Torino, Caffè Platti or Caffè San Carlo, is a must. These places have been serving coffee for generations.
Further reading for the best experiences in Piedmont
- 15 Best Things to Do in Turin: Your Complete Turin Travel Guide
- Turin in 24 Hours: One-Day Turin Itinerary for First-Time Visitors
- 10 Best Photo Spots in Turin for Stunning Turin Photography
- Beyond Cinque Terre: The Most Beautiful Towns in Liguria
- Cinque Terre Travel Guide: Things to Know Before Visiting
- Milan Itinerary: How to Spend 3 days in Milan
- Florence Travel Guide: 10 Top Things to Do in Florence
- Best Italian Songs to Spike Your Wanderlust
- 100+ Best Italy Quotes and Italy Instagram Captions
In conclusion…

I have to say huge thanks to Tour Divini for organizing our trip and arranging the most authentic experiences in Piedmont. They certainly have a secret key to unlock Piedmont’s gems and plan an amazing vacation in the most underrated region of Italy.
I would love to hear your thoughts, so if you have any feedback or additional tips, leave a comment below. Also, check out my Instagram for regular travel videos and travel inspiration. Or explore other destinations on this travel blog.
Pin it for later and save the best experiences in Piedmont!


Everything looks amazing! Definitely adding Piedmont to my Italian bucket list 🙂 love the pictures!
Thank you, Aga! Hopefully you get a chance to visit soon!
Che meraviglia Lasma
Grazie mille!
Dear Lasma
Great post , I would like to thank you with all my heart.
I can feel you truly loved these places and I m so glad I helped you discover this Region of Piedmont. I hope to host you soon again and hope to host many other guests sharing so much beauty
Waiting for all of you!! Cristina @tourdivini, @casa_angiolina . http://Www.tourdivini.it
Thank you so much Cristina! You showed me so many beautiful places around Piedmont and I cannot wait to go back! Un abbraccio, ciao, ciao!
Well done Lasma! Wine and truffles are my cup of tea! IT would be great that dinner <3
Thank you so much, Flavio!